The physicality of creativity

I can answer the question of how I do my best creative work quickly: I don’t know.

I wrote the above about three hours ago. I’ll return to it at the end of this post.

First, let me describe for you how this post was written. I began it with no idea where I was going. I think the phrase “my best” threw me off. But I did start it and wrote for about twenty or thirty minutes. However, it took three hours to write and eleven steps. Here’s how it went.

  • Home office – Apple Powerbook G4, Microsoft Word
  • Outside – walk dog in park (about 45 minutes or so)
  • Home office – Apple Powerbook G4, Microsoft Word
  • Outside – neighbour’s yard, throw ball to let dog run (20 to 30 minutes?)
  • Home office – Apple Powerbook G4, Microsoft Word
  • Transfer to Google docs
  • Dining room – PC, Google docs, print
  • Outside – on deck, edit post
  • Dining room – PC, Google docs, add revisions, print
  • Outside – on deck, edit
  • Dining room – PC, Google docs, make final changes

To summarize, to write this post I became a pinball machine.

Pinball machines

There are forests of electronic variations of the old school pinball machine but it’s that old one that I always think of when I think of creativity alight. It’s my favourite metaphor for the creative process.

When you’re on, it’s ding-ding-ding as the numbers mount up and the ball shoots around forward, backward, this angle and that, flippers flipping and lights flashing everywhere. The forward progress is seen in the climbing numbers. The ball itself is shooting in every direction.

When you’re off, the flippers flip uselessly, the ball rolls down, the machine keeps showing, “Tilt.”

Creating is about moving forward. However, it isn’t a smooth, straight line kind of movement. Even streams, which are often used as metaphors for movement, don’t move this way. They curve here, rush there, trickle over the obstacle that is in the way, curl back and around, then curl again to get back on course.

Forward creative movement is often about going sideways or even backward. It’s about angles.

Backwards and sideways

I find the idea of going in multiple directions in order to go in one direction (forward) fascinating – probably because on the surface, it seems contradictory. But to use a quote my brother loves (no idea of the source), “A straight line is the least interesting distance between two points.”

When I say backwards, it could mean many things but I’m specifically thinking of returning to books I’ve read in the past that have been helpful. I’m a big believer in re-reading, re-watching and basically returning to what has been helpful in the past. For one thing, we rarely take away all a book or movie or class contains. Revisiting something helps to remind us and also inform us. And when it’s good, it’s like flippers on a pinball machine constantly flicking the ball back up into play.

By sideways, I essentially mean a form of collaboration. I’ll discuss ideas with others, be it online, on the phone, or in person. I’ll be open to new things – from anywhere. You never know where an idea will come from or what will provide a new and exciting angle on it.

It’s physical

All of the above is really about mental activity. But for me, it’s also physical. I bounce between computers. I bounce between Google docs and Word docs. I bounce between paper and digital. I literally move around the house: twenty minutes here, maybe forty minutes over there.

I think, when you are on, it’s a biological response in the brain but also the body. Mind and body are really just aspects of one biological thing — us. They are connected. I think that’s why I physically bounce around. Whatever is going on in my head, the electrical and chemical whatever, is also creating a similar response in my entire body.

It’s adrenalin (or epinephrine, if you prefer). Perhaps that is why ideas propagate: they generate a chemical response and that, in turn, leads to more ideas being generated.

Whatever it is, creativity feels physical to me: energetic when it’s working; sluggish when it isn’t.

This is why physical activity, like running (or in my case, walking and playing with the dog) promotes creativity. It produces epinephrine, the stimulus that fuels the creative process (or so I think). Going back to the pinball machine idea, it’s like plugging the machine into an electrical outlet so it can work.

And it feels so good

Now let me correct what I began with, three hours ago, when I wrote that I didn’t know how I do my best creative work. I do know. What I do is feel great, mentally and physically. I think everyone has their own strategies to get there (and I’m not referring to alcohol or other drugs) but mine seems to involve being physically active in some way.

When the creative process is in full gear, when that silver ball is shooting around everywhere to the sound of ding-ding-ding, it feels absolutely great. It’s movement, mental and physical; mind and body. It’s the most wonderful feeling in the world.

It’s ironic that something as sedentary as writing should involve so much physical movement.

All images by Bill Wren


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11 Responses to The physicality of creativity
  1. Rebecca Leaman
    June 1, 2010 | 8:27 am

    I’ve been thinking exactly the same thing, Bill – how much physical activity is involved in the act of thinking-and-writing: buckle me in to an economy-class seat on a plane, and all creativity flees for the duration. When a roadblock plunks down in the way, it really seems to help: getting up and getting the blood moving and then getting back down to work again. That last part can be the tricky one!

    • Bill Wren
      June 1, 2010 | 10:58 am

      I’m the same with things like planes. I’ll try to write but if I manage to come up with anything it’s almost always worthless. It fascinates me how important movement is to the process.

      And yes, that last part always is tricky. :)

    • Mark Dykeman
      June 1, 2010 | 12:29 pm

      Yet another argument for business class… :)

      (who can afford that…)

  2. Mark Dykeman
    June 1, 2010 | 10:30 am

    I find it hard to stay seated for long periods of time unless I really hit a good state of flow. That can be quite a challenge at times…

    • Bill Wren
      June 1, 2010 | 11:00 am

      When I was in an office environment, I use to go to other people’s desks to ask a question rather than send an email, text or whatever. It was an excuse to get up and move.

  3. Leon Noone
    June 2, 2010 | 5:04 am

    G’Day Bill,

    I get creative almost anywhere…. when I remember to. But I think that “creativity” is an overused word and a, well….. at least slightly overvalued concept.

    After all, it’s merely a description of another’s perception. Some people would regard me as creative for making that comment. Others would regard me as a troglodyte……..lovely word “troglodyte”……Anyway…

    Just make sure you have fun: creatively of course.

    Regards

    Leon

    • Bill Wren
      June 2, 2010 | 6:49 am

      I don’t normally think in terms of creative when I’m working. I just do whatever it is I do. And I don’t really remember to do it; it’s just what happens.

      It’s certainly an over-used word but there are a lot of those around, especially in work-business areas. But it has the value of being a term that everyone has at least a general idea of what is meant when it’s used. Sometimes, we simply mean something that isn’t cog-like.

      But I don’t think it’s overvalued. If anything, I think it’s not understood. Quite often what we consider creative is really imitation. “It’s just like …,” or “It looks like …” I worked at a company that had ads everyone thought of as tremendously creative, but the ads were really Apple ad knock-offs.

  4. Walter
    June 2, 2010 | 9:44 pm

    I’ve never looked at it this way. When I’m writing I’m also involve in much physical activities like flipping a dictionary, putting paper on printer and taking out the pile of papers I have thrown as I refine my writing. :-)

    • Bill Wren
      June 3, 2010 | 6:54 am

      That’s what I’m talking about, Walter. I don’t mean to say that I’m “getting fit through exercise,” or something like that. But there is a great deal of movement involved: getting up, sitting down again, getting up to do this, sitting down again, moving over there … and so on.

  5. Elizabeth Burtt
    June 4, 2010 | 2:23 pm

    Though I am not a writer per se, I too work this way. I am downstairs throwing pots, then off to walk, then on the computer, then back at the pots. Each vital to the completion of my work. When I force myself into a stay in one place mode, things just don’t jive. Sometimes I am bouncing ideas off of other people sometimes I am just bouncing them around in my head. I hike the stairs a dozen times a day, it seems like I am distracted to the observer, but there is definitely method to my madness.

  6. Adrenaline
    October 23, 2010 | 6:47 am

    Physicality is required for creativity and I follow this at my office and give it a reason for my movement away from my desk.
    Adrenaline recently posted..Learn To Fly- 20-minute Pilot Training – Caloundra- Sunshine Coast

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